Marketing Executive, Knife and Fork Media

Salary: £27-32K, depending on experience

Location: Central London

Type: Full Time

Posted: 2 years ago

Applications closed

Opportunity to join Knife and Fork Media (CODE Hospitality, The Good Food Guide) in London as marketing executive.

ABOUT US

Knife and Fork Media is a London-based hospitality media business that owns CODE Hospitality and The Good Food Guide.

CODE Hospitality (CODE) is a digital membership platform for hospitality people in the UK. CODE members get up to 50% off in over 400 of the best restaurants, bars & hotels, along with additional perks, editorial and events. We have a network of more than 50,000 people working in and with hospitality. We endeavour to champion the industry in everything we do.

The Good Food Guide (GFG) is a consumer-facing publication, founded in 1951. The Guide reviews the best restaurants, pubs and cafés across Great Britain combining a network of reader feedback with anonymous expert inspections. We relaunched the Guide as part of a new digital subscription, The Good Food Guide Club, in June 2022.

THE ROLE

We are looking for a marketing executive to join the marketing team at Knife and Fork media. You will be responsible for implementing the day-to-day marketing tactics for both CODE Hospitality and The Good Food Guide.

The successful candidate will support our marketing consultant to deliver all business-as-usual activity as well as membership sales and engagement campaigns, including executing updates and optimisations across our channels whilst ensuring alignment with the overall marketing strategy and objectives.

Knife and Fork Media is committed to creating an equal and inclusive working environment. The role will be shaped around the successful candidate, and there is plenty of opportunity to learn on the job. We have outlined some desired skills, experience and key tasks. If you feel that you tick some (or all) of the boxes, we’d love to hear from you.

REQUIRED SKILLS AND EXPERIENCE

A relevant marketing qualification, 1-3 years work experience
Able to work proactively in a busy environment, prioritising tasks and meeting deadlines
Good understanding of and experience in multi-channel marketing (digital & offline)
Analytical and able to learn new processes and tech platforms including WordPress, Campaign Monitor, MailChimp, Canva, Google Analytics, G-Suite, CRM tools and more.
Excellent communication skills (written and verbal)
Demonstrate a solid understanding of our brands and the hospitality sector
Experience in subscription marketing a plus

KEY TASKS

Support with day-to-day marketing executions and tasks as laid out in the annual marketing plan
- Coordinate content and information gathering required for all key project milestones
- Work closely with the Editorial, Partners and Membership teams to ensure close-knit integration of all marketing channels and content
- Implement channel updates to drive qualified member acquisition, engagement and referral (email, website, social, paid)
- Analyse, track, and report on monthly marketing ROI based on predetermined KPIs, targets
Regularly collect and analyse data from internal teams, website activity, channel engagement
Support with market research, making recommendations and optimisations to enhance performance

KEY INFORMATION

Contract: Permanent, full-time role (37.5 hours per week)
Location: Office based (Soho, London) with option to work from home up to two days per week
Salary: £27-32K, depending on experience
Benefits: 25 days holiday plus bank holidays and Christmas break; birthday off; employer pension contribution; 2x charity days and 2x work in industry days per year; £100 training budget per year (opportunity for more subject to business case); cycle to work scheme; Help @ Hand (remote GP, mental health support, physio); invitations to industry dinners and events.

Position start date: ASAP

To apply for this Marketing Executive role, please send a CV along with a short cover letter, which clearly demonstrates how you meet the criteria we are looking for.

Applications closed