To apply email: [email protected]

We are looking for a creative and proactive Marketing Manager to create marketing campaigns to drive membership growth, engagement and retention across both of our brands. Working alongside the existing Marketing Manager, and reporting into the Head of Growth, you’ll play a key role in helping Knife & Fork Media achieve our growth and revenue targets.  

ABOUT US 

Knife & Fork Media is a London-based hospitality media business that owns CODE Hospitality and The Good Food Guide.  

CODE Hospitality (CODE) is a membership for people who work in hospitality in the UK. Members get access to dining, drinking and lifestyle offers, perks, editorial and events. We have a network of more than 60,000 people working in and with hospitality. We endeavour to champion the industry in everything we do. 

The Good Food Guide (GFG) is a members’ community for people who love dining out. Originally founded in 1951, The Guide reviews the best restaurants, pubs and cafés across Great Britain combining a network of reader feedback with anonymous expert inspections. Members get access to restaurant reviews, editorial content, exclusive events and restaurant discounts.  

Our values guide everything we do. Our values are: 

Relevancy: We prioritise understanding our audience’s needs and preferences, ensuring our content and offerings remain relevant and valuable in an ever-changing dining and hospitality landscape. 

Quality: We are dedicated to delivering excellence in everything we do. From our product to our editorial content, events, and marketing, quality is at the heart of our brand and we ensure that every touchpoint reflects our high standards 

Passion: We are driven by a genuine love for food and the hospitality industry. Our passion fuels our mission to highlight great dining experiences and support the people who make them possible. 

THE ROLE 

Knife & Fork Media is committed to creating an equal and inclusive working environment. The role will be shaped around the successful candidate, and there is plenty of opportunity to learn on the job. We have outlined some desired responsibilities, skills, and interests. If you feel that you tick some (or all) of the boxes, we’d love to hear from you! 

RESPONSIBILITIES
You will work closely with all of CODE and The Good Food Guide’s teams including sales, editorial, product, events and community to help achieve marketing objectives. This is a varied role which will evolve with the business and the successful candidate. Here are some of the specific responsibilities that you will be doing day to day: 

• Membership campaigns: Develop and execute personalised and targeted marketing campaigns to drive subscription and membership growth, engagement and retention across CODE and GFG. 

• Reporting and reacting: Own the subscription funnel, analysing where cohorts of users are within each stage and make data-driven decisions to pivot strategy and improve performance. Track key metrics such as campaign conversion rates, cost per lead, customer acquisition cost, and campaign ROI, using insights to identify opportunities for improvement. 

• CRM: Use audience segmentation to tailor messaging, content and offers that will resonate with our audiences. Build and optimise automated workflows in HubSpot to convert users into members and engage members to ensure loyalty and retention.  

• Lead generation campaigns: Plan and execute lead-generation marketing campaigns across email, social media and paid ads to support our sales teams to grow our trade and brand customer basis. 

• Cross team collaboration: Work closely with product, account management and customer service teams to ensure seamless end-to-end customer journeys.  

• Copywriting – Write marketing copy for email campaigns, online assets, print materials and event collateral. Creating and submitting clear briefs into external agencies.  

SKILLS AND INTERESTS 

• Subscriptions – You have experience working in a subscription business across the member funnel in a marketing capacity 

• Creative – We’re looking for a candidate who is confident coming up with new ideas and creatively finds solutions to problems that come their way.  

• Organised – This is a varied role working across multiple projects – being organised is essential to make sure nothing slips through the cracks. 

• Collaborative – Collaborate closely and communicate effectively with key internal and external stakeholders.  

• A love for hospitality – A passion and curiosity for the UK hospitality industry is essential as it’s not only our work but a big part of company culture. 

KEY INFORMATION 

Contract: Permanent, full-time role (37.5 hours per week) 

Location: Office based (Soho, London) with option to work from home up to two days per week.  

Salary: £32k – £35k DOE 

Benefits: 25 days holiday plus bank holidays and Christmas break; birthday off; employer pension contribution; 2x charity days and 2x work in industry days per year; £100 training budget per year (opportunity for more subject to business case); cycle to work scheme; Help @ Hand (remote GP, mental health support, physio); invitations to industry dinners and events.

Applications close: 1 February

Start date: ASAP 

To apply email: [email protected]