Marketing Executive, The Hummingbird Bakery

We have an exciting opportunity for a Marketing Executive to join The Hummingbird Bakery team and make a real difference in an ambitious and expanding business. Since first opening its doors for business back in 2004, The Hummingbird Bakery has grown from a small cake shop serving its local community to a brand with worldwide recognition. We’re proud to be invited into the homes and hearts of our customers. They inspire us to craft masterpieces, centrepieces and everyday celebration pieces. Ours is the kind of baking that transforms special moments into cherished memories.

What you will do:

• As part of the annual strategy, to create an events-led (national days) marketing calendar for the year, creating sales opportunities across the branches and website
• Assist in developing and implementing a fully integrated marketing strategy, delivering store-specific marketing (including corporate sales and bespoke department ) and promotional support.
• To be updated and revised on a quarterly basis, tracking and reporting on key achievements and any issues
• Take primary responsibility for growing the Company’s corporate sales business, including the effective recruitment of new corporate customers
• To support with delivering integrated campaigns that will be driven through the following channels: online and social media, retail POS and signage, advertising
• To make recommendations on the adoption of new social media trends and platforms to ensure The Hummingbird Bakery remains up to date in its use of social media

What we are looking for:

• At least two years’ experience working in a similar marketing role either in-house or within an agency
• A self-starter with the ability, drive and focus to take ownership for this specialist area and to display a passion for the business, work pro-actively to continuously explore potential new avenues for e-commerce and raising brand awareness
• Social media expertise and knowledge of SEO
• Experience of managing commercial relationships with external parties, i.e., Retailers/Creative Agencies/Focus groups
• Project Management skills and ability to manage multiple projects at one time as well as any other ad hoc opportunities
• A passion for all things food, especially baking
• Amazing attention to detail
• The ability to work in a creative, fast-paced team but equally work autonomously when required

What we offer:

• A competitive salary; 28-33k dependent on experience
• Bonus scheme
• 32 days holiday (including bank holidays)
• Cycle to work scheme
• Enhanced family leave
• Free cake!