Leiths School of Food and Wine was founded in 1975 by Prue Leith and Caroline Waldegrave. Since then, the school has become renowned for its world-class culinary training, with notable alumni including Gizzi Erskine, Matt Tebbutt, Lisa Markwell, Lorraine Pascale, Diana Henry and Olia Hercules amongst many others. Leiths offers a friendly, supportive working environment, a good work/life balance, and staff benefits including a good pension and a free home cooked lunch each day.
Responsibilities will include but not be limited to
- Promoting our courses, products and events through appropriate media channels. This work will be for Leiths School of Food and Wine, Leiths cookbooks, Leiths corporate events, Leiths Academy (courses for schools), Leiths Workshop online courses and Leiths List (private chefs).
- Writing and selling in press releases.
- Building relationships with selected journalists by suggesting face-to-face meetings and lunches, listening to their requirements and initiating regular catch ups.
- Monitoring journalist requests on Food4Media and responding to any that are relevant.
- Working with the Marketing Manager to develop our PR strategy, which will help Leiths maintain and develop the brand in new and existing markets.
- Acting as a press contact, with support from the Marketing Manager.
- Managing Leiths’ Instagram, Facebook and Twitter accounts. Creating truly interactive, conversational and sharable content for social media, to boost likes, favourites and shares.
- Targeting and monitoring promoted posts.
- Selectively targeting bloggers and social media influencers with high numbers of relevant followers.
- Masterminding two to three press/blogger events each year, including supper clubs, demonstrations and informative talks, and keeping to a strict budget. Ensuring these are well organised, meet our strategic aims and are promoted well ahead of time.
- Organising several staff/student events per year (including open evenings, graduation and annual staff meal).
- Managing partnerships with like-minded brands, and working with them to deliver creative campaigns to boost awareness of the Leiths brand with receptive shared audiences.
- Identifying opportunities to create profitable partnerships and pitching Leiths as a valuable partner.
- Project managing partnership activity (e.g. filming sessions for online courses, partnered events, liaising with teachers and the buyer to ensure that all food/ingredient requirements are met).
The Ideal Candidate
- Educated to degree level or with equivalent experience. Ideal fields of study would be English, Communications, PR, Marketing, Advertising or Business/Media Studies.
- At least two years‘ experience working in a press office, PR, communications or journalism, ideally within the food industry.
- A love of good food and an awareness of different cuisines and current trends
- Experience working in proactive public relations; able to show examples of articles placed in lifestyle magazines under own initiative.
- Outstanding communication skills including listening, empathising with others, articulating ideas and writing sparkling copy for a range of different media.
- High standard of spelling, punctuation and grammar.
- A business-minded approach to PR, partnerships, social media and events that considers reach, circulation figures, and target demographics.
- Willingness to learn, and to take and act upon constructive criticism.
- Excellent interpersonal skills.
- Strong organisational skills including the ability to work to tight deadlines and under pressure.
- Planning skills, including the ability to ensure that long term and short term tasks both receive sufficient attention, and remembering to check and follow the Leiths PR calendar.
- Willingness to work some evenings (in return for TOIL) to cover events and open evenings.
- Sales/marketing experience
- Event management experience
- Experience working with corporate partners
- Experience working in the food industry
- Professional cookery qualification
- 24 holiday days (plus bank holidays and the Monday after the Diploma ends)
- Cooked lunch provided every day
- A free Leiths cookery class each year
- Staff discount on Leiths courses and shop items
- Occasional staff training sessions with guest chefs/teachers
- £140 annual meal allowance (after first year served)