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Grub Street | Schiller’s Was McNally Land for the Everyman

Photo: Gavin Thomas

Keith McNally had very little left to prove when he opened Schiller’s, on the corner of Rivington and Ludlow, in 2003. He’d already shown an oracle’s feel for the turning point of gritty downtown neighborhoods with the openings of the Odeon (Tribeca, 1980), Lucky Strike (Soho, 1989),Balthazar (Soho, again, 1997), and Pastis (Meatpacking District, 1999). Perhaps oracle is the wrong word, though: He didn’t so much see the future of those neighborhoods as he did push them into hyperdrive...read on

 




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