Hospitality Rising was formed in 2021 by ex Pret a Manger and Yo Sushi! marketing chief Mark McCulloch. Compelled to provide a solution to the recruitment challenges facing the industry, McCulloch spearheaded the formation of the group and gained official backing from the Hospitality & Tourism Skills Board, UKH, BBPA and BII.
Hospitality Rising seeks to unite the industry and encourage individual operators and suppliers to rise together for the benefit of all. The ambition is a collective effort to change the perception of hospitality for the better by creating the biggest hospitality recruitment advertising campaign the industry has ever seen.
McCulloch already has the backing of major operators and has enlisted the help of some of the country’s top marketing experts to drive the campaign forward and hit the £5m investment target.