Published 2 June 2026
Dear reader,
I love hospitality. We all know what an amazing industry it is but at the same time we are all aware of the huge pressures and challenges our industry is currently experiencing.
I am writing to you as I am delighted to be supporting a campaign to cut VAT for hospitality in the UK from 20% to 10%. VAT’s The Problem is a nationwide campaign for all hospitality businesses, producers, suppliers and customers.
Below is a letter from Tom Kerridge – who is spearheading the campaign – which provides more information. A VAT cut is the best way to help hospitality, stimulate growth and support our high streets and local communities.
As Tom says in his letter here, the ask is simple. Click here to add your name to the petition. Our aim is to get to 1 million signatures for this campaign. The campaign website has further information and assets for you and your teams to use to help support the campaign.
Best wishes,
Adam Hyman
Founder, CODE Hospitality