About us

Adam Hyman
Founder

After a brief stint working in commercial property, Adam followed his true passion and started working in hospitality. Noticing the need for a proper hospitality community, he founded CODE in 2012. When not in restaurants he enjoys travelling and the gym.

Tom Pilgrim
Account manager

A people person through and through, Tom can find common ground with anyone in the room and has enjoyed working with partners and members since 2018 while working on the CODE app. He always brings the fun to team events and enjoys unusual cooking combinations, extremely milky (but strong) tea and other people’s dogs.

George Gill
Community manager

Working across both CODE and the Good Food Guide George is passionate about providing the best possible experience to all our members. In his spare time he can be found consuming his way through the baked goods and coffee scene in London, with a particular weakness for the cinnamon bun. 

Blair Millican
Partnerships manager

Blair’s love for hospitality comes from having worked in the industry for nearly 10 years across the globe! She’s worked in pubs, cocktail bars, catering, and fine dining all over Canada, Sydney and London. She’s thrilled to bring that passion to Knife & Fork Media where she’s managing partnerships for both CODE Hospitality and The Good Food Guide. Outside of work you can find Blair romping between the wine bars of East London most likely on a Lime Bike.

Alice Hale
Operations coordinator

After studying photography and working at an art gallery for a few years, Alice switched to hospitality working as GM at Okan and Italo before joining CODE and The Good Food Guide. In her spare time Alice runs YING’S (vegetarian Chinese supper clubs) and loves hiking, yoga, mahjong and cuddles with her cat Mango.

Josh Barrie
Editor, CODE Bulletin

Josh is the editor of our free weekly newsletter, the CODE Bulletin (sign up here). He previously covered food and drink at the i newspaper, and has written on the subject for the likes of Spectator Life, The Telegraph, and Prospect magazine. He has a recipe column in The New European.

Will Lake
CEO

Fed up with City life and wearing a suit, Will switched banking for hospitality, joining CODE in 2016. As CEO Will is responsible for running the business day to day. When he is not working, you’ll usually find him outdoors – either on his bike or walking his dog Alfie.

Tiff Price
Head of growth

As Head of Growth, Tiff identifies opportunities and makes things happen, helping members and partners crack the CODE and unlock benefits. If it’s not us Tiff is promoting, she has a side hussle as Momager to her Catfluencer Monty. You’ll find her swimming in the serpentine, munching popcorn in the cinema or screaming at Lewis Hamilton as he overtakes into Becketts.

Kim Machipisa
Account manager

Kim has a keen interest in hospitality concepts, operations, and the people who make it all tick. He enjoys working with partners and members across CODE and The Good Food Guide. When he’s not working, he can likely to be found in a gym, travelling, or discovering new venues to enjoy with friends.

Emma Rochevalier
Marketing manager

Emma began her career in France, working in hospitality communications and marketing. She then moved to England to work with Jason Atherton. Passionate about photography, Emma always has her camera in hand. Outside of work, she likes to walk alongside the River Thames and shop at local farmer and flower markets.

Kirsty Allen
Events manager

Kirsty has been in the hospitality industry for over 10 years, originally training as a chef she has worked in various roles before finding her love for events. She will be working to create exciting new experiences for The Good Food Members and CODE Hospitality. Outside of work you can usually find her running cookbook parties with friends or spending too much money in the Korean supermarket.

Ryan Carter
Product manager

As Product Manager, Ryan joined The Good Food Guide & CODE to help deliver the best possible tech for our members. With over a decade in the Hospitality Industry, in businesses of all types and sizes, give him only half a chance and he’ll enjoy nothing more than sharing his huge love for the Industry, its products & its people. 

Roxy Yuen
Marketing consultant

Bringing a wealth of experience having worked in fashion, hospitality and entertainment, Roxy joined CODE in 2019 and leads the brand’s marketing, communications and strategy development. In her down time, Roxy can be found learning to knit, making bone broth and practicing the konmari method.