About us

Adam Hyman
Founder

After a brief stint working in commercial property, Adam followed his true passion and started working in hospitality. Noticing the need for a proper hospitality community, he founded CODE in 2012. When not in restaurants he enjoys travelling and the gym.

Tom Pilgrim
Account manager

A people person through and through, Tom can find common ground with anyone in the room and has enjoyed working with partners and members since 2018 while working on the CODE app. He always brings the fun to team events and enjoys unusual cooking combinations, extremely milky (but strong) tea and other people’s dogs.

George Gill
Account manager

Working across both CODE and the Good Food Guide George is passionate about providing the best possible experience to all our members. In his spare time he can be found consuming his way through the baked goods and coffee scene in London, with a particular weakness for the cinnamon bun. 

Josh Barrie
Editor, CODE Bulletin

Josh is the editor of our free weekly newsletter, the CODE Bulletin (sign up here). He previously covered food and drink at the i newspaper, and has written on the subject for the likes of Spectator Life, The Telegraph, and Prospect magazine. He has a recipe column in The New European.

Chloe Hamilton
Content manager

After 4.5 years at CODE, Chloe switched from full-time to freelance to focus on shaping editorial and commercial content for both CODE and The Good Food Guide. She’s passionate about flavourful produce farmed regeneratively and loves the hospitality industry for its big-hearted people from all walks of life.

Alice Hale
Operations coordinator

After studying photography and working at an art gallery for a few years, Alice switched to hospitality working as GM at Okan and then Italo before joining CODE and The Good Food Guide. In her spare time Alice runs YING’S (vegetarian Chinese supper clubs) and loves hiking, yoga, mahjong and cuddles with her cat Mango.

Will Lake
COO

Fed up with City life and wearing a suit, Will switched banking for hospitality, joining CODE in 2016. As COO Will is responsible for running the business day to day. When he is not working, you’ll usually find him outdoors – either on his bike or walking his dog Alfie.

Tiff Price
Head of growth

As Head of Growth, Tiff identifies opportunities and makes things happen, helping members and partners crack the CODE and unlock benefits. If it’s not us Tiff is promoting, she has a side hussle as Momager to her Catfluencer Monty. You’ll find her swimming in the serpentine, munching popcorn in the cinema or screaming at Lewis Hamilton as he overtakes into Becketts.

Roxy Yuen
Marketing consultant

Bringing a wealth of experience having worked in fashion, hospitality and entertainment, Roxy joined CODE in 2019 and leads the brand’s marketing, communications and strategy development. In her down time, Roxy can be found learning to knit, making bone broth and practicing the konmari method.

Emma Rochevalier
Marketing executive

Emma began her career in France, working in hospitality communications and marketing. She then moved to England to work with Jason Atherton. Passionate about photography, Emma always has her camera in hand. Outside of work, she likes to walk alongside the River Thames and shop at local farmer and flower markets.

Ryan Carter
Product manager

As Product Manager, Ryan joined The Good Food Guide & CODE to help deliver the best possible tech for our members. With over a decade in the Hospitality Industry, in businesses of all types and sizes, give him only half a chance and he’ll enjoy nothing more than sharing his huge love for the Industry, its products & its people.