Mark Hix has announced that HIX Soho will close permanently on 22 December. After a decade on Brewer Street, Hix has decided to focus on his other restaurants in London, as well as HIX Oyster and Fish House and HIX Townhouse, both in Lyme Regis. He commented that difficult market conditions and rising rents have placed strain on the restaurant, a growing problem facing hospitality professionals.
HIX Soho opened in 2009 and became a popular central London eating and drinking spot with Mark’s Bar in the basement a particular favourite. Following the success of the Soho site, another Mark’s Bar followed at the newest London venue Hixter Bankside, which will continue under the same philosophy.
The restaurant most recently relaunched with an emphasis on British seafood and produce. Commenting on the closure, Hix said “We’ve enjoyed a very good run in Soho, but sadly due to rising rents and difficult market conditions we aren’t able to find a way to carry on, a growing problem for restaurateurs across London. I can’t thank our loyal customers and hardworking staff enough, who’ve been the life and soul of HIX Soho.”
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