Published 30 April 2021
By Lisa Markwell
The Tao Group Hospitality has officially partnered with the Hakkasan Group, bringing two extensive food and entertainments brands together. Hakkasan is best known here for its eponymous restaurants which have a loyal, deep-pocketed fanbase, plus the Yauatcha and Casa Calavera brands but has a huge international reach and several other operations within its portfolio. Tao will be familiar for its nightlife brand but encompasses 22 countries and 61 venues – so by bringing the two together, the new partnership will strengthen its offering to those in search of premium dining and events all over the world.
Both companies had already been expanding but by working together they hope to use their combined scale to achieve long-term growth, post pandemic. Tao’s co-CEO Noah Tepperberg says, “Hakkasan Group is a strong strategic fit with a venue portfolio that not only expands our U.S. presence, but gives us an important foothold in key global destinations. Over the last 20 years, Hakkasan Group has built some of the most successful brands in the hospitality industry.”
With strengths both in the US and middle east now merged, diners can expect to see more of the pair’s best-known brands all over the world.