We are looking for a dynamic social media expert to join the PR & Marketing team at Firmdale Hotels. This is a fantastic opportunity to be part of a passionate team based in Soho, responsible for the communications for the 11 award-winning hotels in London and New York. The role will provide an insight into travel and F&B social media management for one of the UK’s most successful, privately owned luxury hotel brands.

Role and Responsibilities:
Lead the social media strategy for Firmdale Hotels across Instagram, Facebook, LinkedIn and TikTok. Create high end content across various pillars (rooms, restaurants, bars, private events) and grow our channels. Work with the Head of Marketing and Head of F&B Communications to create a new tone of voice across social media, increase brand recognition and loyalty, and reach new audiences.

• Work with the Social Media Executive to execute an insight-led social media strategy aligned with wider PR, marketing and commercial objectives
• Own copywriting, content creation, scheduling, publishing and community management ensuring all content reflects the Firmdale brand
• Create day-to-day content as well as deliver strategic campaigns for exciting pop ups, activations and seasonal moments
• Continuously monitor and engage with social media conversations about Firmdale Hotels, proactively engaging with accounts including key contacts such as journalists and travel agents
• Proactively identify and test emerging social media trends, formats and opportunities that could work for Firmdale
• Manage our paid social agency for Instagram and Facebook, working closely with them to execute and report on campaigns to drive awareness for the hotels and restaurants
• Spearhead Firmdale’s introduction to TikTok, starting with a creator-led strategy
• Work with third parties (such as Design Hotels, Mr & Mrs Smith and drinks partners) on collaborative content and social
• Manage targeted content creator campaigns alongside the PR team, both on a paid and gifted basis, identifying, briefing and managing creators aligned with Firmdale Hotels
• Frequently visit our London hotels, bars and restaurants to capture engaging video content via iPhone for Instagram Reels
• Monitor, analyse and report on performance of the social media platforms
  • Use data-driven growth tactics to increase social engagement and audience
  • Share a weekly social report
  • Share ad hoc social reports for team projects and key events
• Support the PR & Marketing team in photo and video shoots, and support the wider PR & Marketing strategy, including promoting experiences and events

Location and Hours:

• 9am to 6pm Monday to Friday, based at our Head Office in Soho
• Comfortable working on-site across multiple hotel locations and maintaining a visible presence to embody and represent the brand
• Monitor and engage with social media channels, albeit briefly, during weekends as needed to maintain timely responses and brand presence
• Occasional evening work to oversee shoots, events or create content

Reporting to:

• Head of Marketing and Head of F&B Communications (on hotels and restaurants, respectively)

Requirements:

• Genuine interest for social media, digital trends, and hospitality
• A minimum of five years’ work experience working in social media within the lifestyle or hospitality industry – preference for F&B experience
• A roster of industry and influencer contacts
• A strong understanding of the social media industry and platforms; the different ways new audiences consume content on them, ability to embrace new features to drive engagement – Instagram, TikTok, LinkedIn and Facebook
• Track record of growing social media accounts
• Professional experience managing a social media calendar and the use of scheduling tools, with proficiency in reporting across different social media channels (either via the native platforms or third-party reporting tools)
• Proficient with iPhone and passion for content creation
• Highly organised with the ability to prioritise effectively while managing a high-volume workload