Events Marketing Manager, Toast

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Manage tradeshows in Canada, UK and Ireland from inception, development, execution, lead follow-up, and final evaluation for ROI and business impact.

Manage end-to-end event coordination and production in Canada, UK and Ireland, including: materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, accommodations, participant registration, agenda building & scheduling, staffing, on-site production, F&B, and post-event reporting and follow up.

Develop and drive promotion strategy across all channels for assigned events, including email, blog, social, and digital across different audiences, in partnership with cross-functional teams.

Manage relevant third parties in the execution of event programs.

Work cross-functionally with sales, international marketing, Creative and other teams to develop and execute go-to-market programs and drive demand via events.

Oversee and manage budgets for all events in Canada, UK and Ireland through strategic forecasting and monitoring of all expenditures to fully leverage funds.

Own event program reporting, deliver thoughtful wrap-up reports and ROI analysis and generate learnings for improvement and optimization in Canada, UK and Ireland.

Track and measure all event marketing programs and optimize resources against objectives and budget.

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