Published 22 March 2021
by Harriet Prior and Lisa Markwell
If you’re a keen Bulletin subscriber, you may have already seen an example of operators focusing on more residential and family-oriented neighbourhoods. After all, with many more people working from home long-term, it makes sense.
At feast is a new all-day brasserie opening in May on St John’s Wood High Street, an affluent strip which bustles with family. In fact, the brasserie is within b_together, a child-centric space which will house an on-site nursery, soft play zones, a members’ and retail space, and grab-and-go bar for coffee and snacks. There’s also a cookery school for both adults and children, with classes for teens preparing for university and supper clubs for adults. All very canny, and the first venture by Maggie Bolger, whose background is in child-learning development. There’s a suggestion we can expect more openings in the future (Queens Park and Highgate, perhaps?).
The kitchen team aims to be almost zero-waste in approach to food and will use local suppliers who value sustainability for its menu. All the meals are suitable for the entire family with a range of portion sizes, so there’s no need for a separate kid’s menu. Although parents that need a night off will be pleased to hear there’s an extensive cocktail menu…