Published 20 October 2021
by Henry Southan
Much has been said about the ‘roaring 2020s’. If they’re a little way off, it’s not for want of trying. After big money restaurant launches, late-night dancing returning to The Windmill in Soho, and The Ned founding jazz evenings with champagne abound, the Experimental Group is getting involved with a “late night venue for live music” on the corner of Covent Garden’s piazza.
The group is best known for its beach clubs and hotels throughout UK, the USA, and Europe, having started in Paris with the Experimental Cocktail Club. CODE asked the founders about their latest opening:
Geographically it makes sense. We have Henrietta Hotel and La Compagnie des Vins Surnaturels next door, and Experimental Cocktail Club just a two minute walk away.
We like the area, it’s packed with good restaurants, it’s central and accessible, and we like the history of Covent Garden itself – the theatreland. To add to this, our landlord is supportive of our work so it makes sense to work with them in developing the area.
Most people have had enough of the pandemic restrictions and as socialising is key to Londoners, it is the perfect time to launch a party place! A simple bar, with good quality food, and some live music.
We are not reinventing the wheel, but we want to create a bar in keeping with Experimental Cocktail Club – a venue that welcomes groups of friends who want to have fun and have a drink together.