CODE: the next chapter

Published 12 November 2019

CODE founder Adam Hyman explains what's next for the business


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I’ve always been fascinated by the world of hospitality. As a child I used to wander off from the dinner table in restaurants and end up in the kitchen – panicked parents looking around the restaurant for me. I’d often be found at the pass eating pasta. Nothing has changed really. Maybe a little less panicking from the parents but you’ll still find me in a restaurant tucking into a bowl of cacio e pepe.

It was in 2008 that I realised I wanted to work in the hospitality industry. Bored of my office job and spending most of my time researching the world of restaurants I started a blog called Restaurant Gossip. And this was my first foray into meeting people in the industry. After approaching a number of restaurateurs and chefs and thanks especially to Jeremy King, Russell Norman and Mark Hix – CODE came to fruition.

Back in 2012 it was just me, a MacBook Air and a passion for all things hospitality. The first CODE Bulletin went out on 4 February 2013 to about 30 people. After trawling the web day in, day out I was struggling to find articles about the part of the industry I was most interested in – that of the independent, mid-to-high end restaurants, hotels, bars and private members’ clubs. I had no grand business plan. I just knew I wanted to be part of it.

Fast forward six years and CODE is now a team of nine from all walks of life who have one thing in common: a passion for hospitality. With everything we do, we always ask ourselves the same question; “does this help promote hospitality as a career and does it shine a light on what a great industry it is?” If it doesn’t or we’re not sure then it’s not for us.

Like any business, we have to constantly evolve and plan for the future. It’s for that reason over the past 12 months we have been working on the next chapter of CODE, looking at how we can continue to grow, be better and offer our community the best experience. Not only do we want to fly the flag for the hospitality industry, we want to make it an aspirational career.  

It’s for these reasons that we’re launching a new membership. Hospitality professionals will now become a member to CODE – this can be done monthly or annually – and members will receive all editorial, CODE Careers, invitations to events and workshops throughout the year and of course, unlimited access to dining, drinking, hotel and lifestyle offers via the CODE app.

Our aim through the new membership to CODE is to reward, inspire, connect and educate. From our relevant industry news and insight to our carefully curated, hand-picked app offers. We want to continue to make sure that membership to CODE not only includes the hundreds of exclusive industry offers but keeps members up to date with industry news and allows you to meet new people and be part of our community through our events and workshops.

Thank you as always for your continued support

Adam Hyman

Founder, CODE Hospitality


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